Product placement has become a huge part of the film making industry. You may
not even overtly notice it as you watch your favorite films but chances are its
there. When a lead character grabs a name brand soda or well known pack of
cigarettes someone most likely paid to have their product featured. In 1989
video games where rapidly increasing in popularity. One of the best known of
these new game empires was Nintendo. In that year they teamed up with Universal
studios to promote their new games in the setting of a teenaged road trip/buddy
film. The film was ‘The Wizard", and while some have openly stated that it is
little more than a 100 minute long Nintendo commercial there is actually a film
in there with some reasonable performances. As with so many misunderstood films
you have to consider the target audience, in this case about 11 to 15 year old
boys. Some plot elements where included to help gather in the female demographic
which was not as into video games as the boys back then.
The Mr. and Mrs. Woods divorced the split up all their property. While that
is typical what happened is two brothers, Corey (Fred Savage) and his younger
brother Jimmy (Luke Edwards) where separated. Corey was to live with his father
Sam (Beau Bridges) while Jimmy was sent of to his mother Christine (Wendy
Phillips) and stepfather Bateman (Sam McMurray). Corey has always been
protective of his sibling, especially after Jimmy witnessed the drowning death
of his twin sister and became almost catatonic. In this near autistic state one
of the only people able to reach Jimmy is Corey. Their mother has little
patience for her young son’s condition and rather than have it interfere with
her new life announces she plans to send Jimmy to an in-patient care facility.
He initially appeals to his father to intervene but Sam lacks legal custody and
in unable to help. Corey is outraged and plots to take Jimmy away from Utah to
California. While on the road the pair of brothers meets up with a teenage girl,
Haley (Jenny Lewis) who is also a runaway. While traveling towards their
destination Corey and Haley discover that Jimmy has a gift, he is a wizard at
playing video games. They manage to earn some money for their travels by having
Jimmy hustle local video game players. No one would suspect this ‘out of it’
little kid could beat them so they bet every cent of their allowances. It would
appear that most children living in desert towns between Utah and California
have a god deal of disposable income. In one of the many convenient set of
circumstances the band of travelers hears about a tournament for video gamers,
Video Armageddon, which has a grand prize of $50,000. Winning this would not
only make the kids financially secure but also prove to Christine that Jimmy
does not require institutionalization. All is not smooth sailing for the kids.
Sam and his brother Nick (Christian Slater) are hot on their tails. Also chasing
the kids is a private eye, Putnam (Will Seltzer) hired by Christine because of
his expertise in tracking down runaway children. Jimmy has a serious rival in
the form of Lucas (Jackey Vinson). His specialty is using a game controller that
fits over the right hand called the power glove. He is a one boy trade show
owning just about every game then devised. His goal is to crush the freak and
win the prize for himself.
Sure, it is true that Nintendo was featured here including views of the then
heavily promoted new game, Super Mario Brothers 3. Every attempt was made to
places these product placements in such a way as to make it feel natural.
Usually, the game is shown being played as part of the plotline. An even
Universal studio gets into the self promotion mode when the kids travel through
the Universal Theme Park. Although the story is contrived and there are far too
many implausible situations the film does nicely combine several time honored
genres. There is the buddy movie. Here two brothers have to get to know each
other better as they face obstacles together. Then there is the road trip flick.
Adventures that the main characters would never face at home threaten to keep
them from getting to their goal. Last there is the coming of age film. At
thirteen Corey was just beginning to notice girls when he finds himself on the
road with a cute red hair girl. Many have likened this flick to Rain Man but it
seems more natural to take it as a variation of the Who’s classic rock opera
‘Tommy’. You have the traumatized young boy who finds his only real means of
relating to the world is by playing a game. The scenes of the actual tournament
seemed like the ones we have seen in so many sports flicks. There is a level of
excitement but watching kids play video games is not exactly something many
people can get into.
Although this was before his break out television hit ‘The Wonder Years’,
Fred Savage demonstrated that he was a young talent that could handle the focus
of a film. Savage does well with his empathic scenes with his on screen brother
but does fail to show enough chemistry with his female co-star. Perhaps this is
to be expected since he was only 13 at the time. In one way this works since his
character was still uncertain about how to relate to girls. Savage certainly has
enough energy here although he is not given the best of scripts to work with.
The career of Luke Edwards never really caught on but in this film he does a
fine job. Edwards plays Jimmy perfectly, a boy who retreated into his own world
to avoid the horrible memory of watching his twin die. With video games he is
finally finds that he has a place to be in absolute control. His autistic
condition may isolate him from the real world but with video games it is an
amazing advantage. Jenny Lewis is well cast as the road wise young Haley. She is
the one that has to show the ropes to the boys on how to survive outside the
safety and comfort of their parent’s home. It was a good idea to have a strong
girl in the film since the video game aspect was predominately to attract to the
boys back then.
The technical specifications of the DVD release by Universal are reasonable.
The anamorphic 1.85:1 video shows some little signs of age but overall it is
clear with a bright color balance. The audio is only in two channel Dolby stereo
but that is true to the original theatrical release. This is a release mostly
for those that grew up around 1989 and remember this film as something they
could identify with. It is a good film for the whole family although today’s
kids may find the ground breaking games featured here nothing like the ones they
play.
Posted 8/27/06